I've been made aware about a new movement called Project 3/50. It's a national force that several locally owned businesses have joined, after this project outlined some amazing statistics. Ever since, I was asked to write this blog for Fresh Ink, I can't seem to get the stats out of my mind, and I think this is the best time to share it...The busiest month of the retail year!
Think of 3 shops that you would really miss if they shut their doors? Pop in, support them, say hello. Pick up a little something that will make someone smile. Your purchase is what keeps that business there.
If half of the employed population spent just $50 each month in locally owned independent businesses, it would generate more than $42 billion in revenue !
For every $100 sold in locally independent stores, $68 returns to the community through payroll, taxes, and other expenditures....if you spend that money in a national chain only $43 stays here, if you order on-line, NOTHING COMES BACK to Mississippi!
I about cringed the other day when I heard a local business owner say that she was going home to do her "on-line" shopping. I thought to myself, why would she want to give her money to another state, (when our state could really use it)? That is precisely how my brain is wired....and it should be the way all of us think this holiday season, as we spend our dollars. Whether it is at Fresh Ink, or any other store in the metro area.....it is important that we take a stand and support businesses. I "get" that we are an instant gratification nation, we want it now, and the click of a mouse is sometimes easier. But consider friendly service, and gift wrap. Consider the security you will feel knowing that we made sure our brides received your gift! Consider who donated that silent auction item, the next time you go to a charity event. Did the "megamart" donate it? Or did "cheapchristmascardsonline.com" donate to your local Breast Cancer chapter?
It goes without saying that Fresh Ink appreciates every purchase and every body that enters our door....Just wanted to share these fascinating facts with you, as you are out and about this holiday season! Merry Christmas!
(items you will find the next time you visit Fresh Ink)