Monday, January 25, 2021

The Reply Card Debate



At Fresh Ink, we get lots of questions about reply cards. Are they necessary? Why does it seem so few people reply these days?


The beginning is always the best place to begin, and we say that because everyone should be educated to know that it is proper to always reply to a formal invitation to accept or decline. Uber traditionally, reply cards were not included because every invited guest was expected to write a reply on personal stationery to accept or decline.  A formal reply to a wedding invitation would typically read:


Mr. and Mrs Jeffrey Wayne Upchurch

accept with pleasure

President and Mrs. Obama’s

kind invitation for

Saturday, the seventh of May


Beautiful, yes?


Many continue this tradition and send hand-written replies even when reply cards are not included with an invitation.


However as time progressed, there was concern that many people did not know of this requirement and the reply card was developed as a way to ensure the invitee made their reply properly by providing them with practically a fill-in-the-blank version of a properly worded reply. Self-addressed and stamped envelope was included.


Now that we have laid the grounds for the tradition of proper etiquette regarding replies, and it’s evolution to the modern reply card, the question still remains if you need one for YOUR wedding?


The answer, as you can imagine, is complex.


In a market like New York City, you would never consider invitations without a reply card because receptions are always seated dinners.


In our southern market, things are more flexible because we regularly have “cocktail buffet” style receptions where guests meander between various stations and do not have assigned seating at tables.


First you must come to grips with the reality that no reply system is 100% perfect and inevitably you will spend a little bit of time following up with people who do not reply if you desire a perfect guest count.


Which begs another question: do you need to have a perfectly accurate guest count for your wedding?


Our first consideration in the matter is your venue. A restaurant or club with an in-house kitchen may be able to react nimbly to a guest count above what you have estimated. A caterer bringing food to a site may not have this luxury. Always ask your caterer or your wedding planner their feedback on the matter based on their experience.


For larger weddings, where close 500 invitations might be sent, keeping up with individual replies might be a daunting matter. In this case, your planner might advise that they feel confident estimating the number of guests you can expect based on their experience.


If your wedding or reception will occur at home, a more precise count may be critical to ensure you have enough parking, tables, chairs, and other necessary preparations.


In past years, a frequent debate raged: Is including a reply card asking for a response via a website a faux pas? In our opinion, it is not. Reply cards that are mailed back present a physical reminder to the invitee that they need to reply, however the matter of delay from the post office returning the reply card can be an issue. Online replies have the advantage of being instantaneous, but might not be the preferable way for attendees of a certain generation to reply. A happy medium for some couples is to include a reply card that allows guests to reply via mail or online at their preference.


We find that given the expense of weddings, and the expense that can be associated with over or underestimating your guest count, a reply card is a worthwhile asset to help you plan accordingly and over 75% of our couples do choose to include them.


Armed with all of this information, you should be able to make the decision that is best for your event!

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Sunday, January 17, 2021

Bridal Registry at Fresh Ink Collective

We are so excited to have expanded our gift selection to include lots of great bridal registry gifts!

While many couples register online with sites like Amazon, guests often prefer shopping locally for unique and thoughtful gifts. Limiting your registry to one platform may seem simpler, but it can lead guests to buy items you didn’t choose. Offering multiple registry options—especially with local businesses—helps your guests find gifts they know you'll love.

Want to see a sample registry? See any of the couples currently registered on our website.

As a bonus, any couple who registers and posts their Fresh Ink registry to their wedding web site will receive a $100 Fresh Ink gift card to use toward wedding invitations.

To qualify:

  1. Visit fresh-ink.com and click “Add to Registry” on any gift item.

  2. Create a new registry and add at least 10 active items (not on sale or out of stock).

  3. Share the link on your wedding website.

  4. We’ll confirm your registry and send your $100 gift card or apply it to your upcoming purchase.

Tips for a Great Registry:

  • Skip consumables. Guests usually avoid giving candles, stationery, or paper goods. Luggage and apparel are also not popular purchases for wedding registries.

  • Include serving pieces. Popular picks include Montes Doggett ceramics ($100–$200 range) and white ruffle melamine serveware—big hits at all price points.

  • Highlight your top 3 wants. Let us know, and we’ll make sure guests know, too.

Registry Favorites:

  1. White Ruffle Melamine Serveware – durable, stylish, and versatile

  2. Montes Doggett Serveware – timeless and hand-crafted

  3. French Cutlery – heirloom-quality steak knives and cheese sets

  4. Unique Glassware – adds charm and personality to any table

Note: A $300 minimum order and at least 10 qualifying registry items are required to receive the $100 registry credit (effective 1/8/24). Sale and out-of-stock items do not count toward the minimum.

Have questions? Email us at info@fresh-ink.com — we're happy to help!

Please note effective 1/8/2024 there is a $300 minimum order to quality for the $100 registry credit and a minimum of 10 active items added to your registry to qualify. Sale and out of stock items are not counted toward the 10 item minimum.




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